Archive for October, 2008

A Cupcake Too Far?

The healthy nutrition choices which YoNaturals has enjoyed success marketing in our schools and commercial venues isn’t the sole approach to solving the obesity problem which public health officials say is threatening our kids.  Some feel a more activist approach is called for — given the somber realities of the obesity problem and its probable future impact on America’s health.

Even school bake sales are now being scrutinized by concerned parents.

A recent article in a San Francisco newspaper takes up the issue of traditional bake sales at schools, and whether the inclusion of sugary cupcakes and cookies, for instance, can be justified even in charitable fund-raising activities.

Consider these two opposing perspectives:

“Official school functions which raise money through the indiscriminate sale of fatty or overly-sugared foods do a grave disservice to parents (and kids) by setting a bad example.  Worse — they place the importance of fund-raising above that of health at a time when childhood obesity is a serious and growing problem threatening many school families.”

“Cupcake bakers aren’t assassins — but rather fellow caring parents who wish to help their schools and who realize that the occasional sweet has its place in proper nutrition.  Over-indulgence in anything is the result of poor personal discipline.  Not all are lacking in self-discipline, and not all should suffer because of the relative few who are.”

Regardless of what their personal viewpoint might be in such matters, all distributors of YoNaturals’ one-hundred healthy snack food and drink products will surely agree that profit coexists comfortably indeed with conscience — when the products you distribute are so lovingly positioned on the wholesome and delicious side of nutrition.

Entrepreneurs who would like to take an active role in providing natural vending choices in their areas are invited to contact YoNaturals and to learn from our marketing experts just how simple and profitable it can be to become a local distributor.

A rewarding new career awaits you. Let us introduce you to it.

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How YoNaturals can Help an Increasingly Overweight America

YoNaturals CEO Mark Trotter has long championed a cause that becomes ever more poignant with each passing year.  He has helped his San Diego based firm to stand out as the vending machine industry player most active in seeking to move America in a healthier direction on the snack food front.

Some might call that perhaps too tough a fight to take on.  In fact, a recent report on nationwide obesity points up just how tough — and at the same time how urgent it is that we make a start on turning the tide on obesity.

The Robert Wood Foundation, in an October 2008 report entitled “F as in Fat: How Obesity Policies Are Failing in America,” provides a sobering assessment of the state of the American waistline.  The foundation has been active in mapping health trends since the 1980s.  Some key findings in their latest report:  Adult obesity rates doubled since 1960, from fifteen percent to thirty percent; Two-thirds of American adults are now either overweight or obese; Childhood obesity rates have nearly tripled since 1960, from six percent to over sixteen percent; and the obesity epidemic is, in a very real way, adding billions to national health care costs and even hurting our ability to compete in the global economy.

Sobering enough?

Poor dietary choices, often starting in childhood, still stand out as perhaps the key factor propelling our national statistics along such an unhealthy direction.  And the yet ubiquitous availability of unhealthy snack choices — even in schools and health centers — continues to bode ill for America’s future.  Nutrition experts have indefatigueably pointed to snack foods as among the most harmful, with their empty calories, fatty additives, and salt and sugar excesses.  But all the lecturing has yielded little, say grim statistics on display for page after page in the Wood Foundation report.

Where do we go from here?  Mark Trotter is seeking to make a healthy difference in the food marketplace, specifically with regard to snack foods and drinks, by personally seeing that YoNaturals’ over four hundred healthy snack and drink items take the struggle for a healthier America to the vending machines situated along the front lines in this battle.  One distributor at a time, his firm’s distinctive healthy vending machines are introducing new choices into the marketplace.

And few will argue that schools shouldn’t be receiving more than their fair share of marketing attention in the noble fight for solutions.  Proper nutrition habits will be learned at an early age — or go on to feed dreary statistics for all other age groups!

ref: http://www.divinecaroline.com/article/22177/57293-america-s-five-fattest–and-getting/2

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The Vending Pathway to Success with YoNaturals

Have you ever considered vending machines as an initial or add-on entrepreneurial venture?

If you have, and have done your homework, you may well be in the vending business already or arranging financing to help make that happen.  This article is for those who haven’t yet heard about the exciting profit potential in leasing or buying vending machines and marketing products like YoNaturals’ popular line of healthy snacks and drinks.

And the profit potential is truly exciting!

Fact is, there are few easier paths to becoming your own boss, mastering the basics of running a profitable small business, and generating steady income than through food and drink vending.  Vending has one of the best track records for viability among business start-ups, according to U.S. Department of Commerce statistics.  One of the key reasons for this is the relative simplicity of establishing a vending business, especially if you have an experienced and active partner like YoNaturals vending helping you through the initial stages.  Our seasoned distributor liaison team provides practical insights into start-up necessities, location selection, logistics, performance tracking and other key components needed to maximize your — and our — chances of success.

You success is, after all, very much a win-win opportunity for us both.

Our mutual ally will be the fact that, whatever the prevailing economic conditions, food and drink vending provides steady revenues and real growth prospects.  Breakfast, lunch and dinner will remain immutable institutions regardless of economic season.  And quality, vended snacks and drinks will always represent convenience and value to consumers.

Our YoNaturals vending product line is perfectly positioned to take advantage of a rising awareness of health issues and a more critical view toward the high-fat, high-sodium, sugary content of so many snacks and drinks.  Our target market is exactly that expanding consumer demographic who value foods which are both good-tasting and good for you.  We have created a vibrant business in supplying their needs — and our distributors have shared in our remarkable success.  But beyond this, each YoNaturals distributor shares in the satisfaction of knowing that the wholesome food products we together bring to market are the finest and healthiest available to vending.  That counts for something in a marketplace where virtue is often an afterthought — don’t you think?

Why not get in touch with us today and let our marketing people fill you in on all the options and opportunities available in your locale.  That you didn’t make the call sooner might end up being your only regret!

We look forward to serving you.

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